A steady stream of service calls.
1The client
A residential HVAC company offering installation, repair, and maintenance plans across its service area.
2The challenge
The business needed a steady, scalable flow of service calls it could count on month over month — not just whatever came in from referrals.
3The solution
We built and managed an ongoing lead generation campaign, continually testing offers and creative to keep cost per lead low as volume scaled.
4The impact
3,000 leads generated at an average of $9.45 per lead — a scalable, budget-efficient pipeline the business could count on.